1. Introduction
Introduction - Contents
Page
1.1 Minister's
Foreword
1.2 Chairman's
Foreword
1.3 Executive Summary
1.4 Trends Analysis
1.5 Dynamism of
the Plan
1.6 Opportunities
& Challenges
Section 1 - PDF Version
(266k) 
2. Significance of Tourism
2.0 Significance
of Tourism
Section 2 -
PDF Version (146k)
3. Industry Leadership
Industry Leadership
- Contents Page
3.1 Leadership
Roles
3.2 Industry
Structure, Partnerships & Alliances
Section 3 - PDF Version
(180k)
4. Marketing Victoria
Marketing Victoria
- Contents Page
4.1 Marketing
Overview
4.2 National
Markets
4.3 International
Markets
4.4 Marketing
Melbourne
4.5 Marketing
Regional Victoria
4.6 Distribution
Section 4 - PDF Version
(849k)
5. Product Development
Product Development
- Contents Page
5.1 Introduction
5.2 Primary
Product Segments
5.3 Secondary
Product Segments
Section 5 - PDF Version
(434k)
6. Professionalism & Standards
Professionalism
& Standards - Contents Page
6.1 Industry
Professionalism & Standards
6.2 Customer
Service
Section 6 - PDF
Version (170k)
7. Investment Attraction
7.0 Investment
Attraction
Section 7 - PDF Version
(137k)
8. Sporting & Cultural Events
Sporting
& Cultural Events - Contents Page
8.1 Victorian
Events
8.2 2006
Melbourne Commonwealth Games
Section 8 - PDF Version
(142k)
9. Business Events
9.0 Business Events
Section 9 - PDF Version
(101k)
10. Aviation
10.0 Aviation
Section 10 - PDF
Version (161k)
11. Performance Indicators
11.0 Performance
Indicators
Section 11 - PDF
Version (115k)
12. Appendices
Appendices - Contents
Page
12.1 Review of
Strategic Plan 1997 - 2001 Appendix A
12.2 Roy Morgan
Value Segments Appendix B
12.3 National
Target Markets for Regional Victoria Appendix C
12.4 Industry
Sector Organisations in Victoria Appendix D
12.5 2002 - 2006
Strategic Plan Management Structure Appendix E
12.6 Consultative
Process Appendix F
12.7 Measuring the
Economic Value of Tourism Appendix G
12.8 References Appendix
H
Section 12 - PDF
Version (128k)
