3. Industry Leadership

3.1 Leadership Roles

A key success factor in Victoria's competitiveness since 1992 has been the cooperative partnership between Tourism Victoria as the government's lead tourism agency and the industry. The strength of this partnership should not be underestimated as a competitive force for continued growth.
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3.2 Industry Structure, Partnerships & Alliances

Successive tourism strategic plans 1993-1996 and 1997-2001 prepared by Tourism Victoria in conjunction with the tourism industry, identified the fragmented structure of the industry in Victoria, together with a lack of cohesion, cooperation and professionalism as a barrier to the development of a commercially sustainable industry.
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Addendum - October 2004

Addendum - October 2003