1. Introduction
1.1 Minister's Foreword
Tourism is a dynamic and established industry which continues
to deliver economic, social and environmental benefits for all
Victorians.
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1.2 Chairman's Foreword
It is rare in a Chairman's first year that he has the privilege
of welcoming a new strategic plan, much less one that encompasses
a large-scale international event such as the Commonwealth Games.
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1.3 Executive Summary
The year 2006 will see Victoria as home to a strong and successful
tourism industry punctuated by coordinated and effective leadership
and a community that understands and values tourism.
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1.4 Trends Analysis
Tourism has emerged as one of the most remarkable economic
and social drivers of the 20th century. Yet, even before the
tragic events in the United States on September 11 and the demise
of Australia's Ansett Airlines, tourism in the 21st century
faced a rapidly changing world full of both opportunities and
challenges.
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1.5 Dynamism of the Plan
The Strategic Plan 2002-2006 has been developed through research,
analysis and extensive consultation to ensure it reflects the
vision of the tourism industry.
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1.6 Opportunities & Challenges
The development of this plan addresses a number
of issues, which highlight strengths or opportunities for the
industry as well as the challenges that lay ahead.
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