12.4 Industry Sector Organisations in Victoria
Aboriginal Tourism Australia (ATA)
The ATA is the peak body representing the interests of the indigenous
tourism sector at a national level.
Australian Business Travel Association (ABTA)
The Australian Business Travel Association is a national organisation
with chapters in each state, focused on business travel management.
ABTA provides professional development and promotes best practice
and networking. This includes exchanging new ideas with International
Business Travel Association partners in 14 other countries around
the world.
Australian Federation of Travel Agents (AFTA)
AFTA is the official national body which represents the majority
of travel agents in Australia, including retail outlets, industry
organisations, hotels, wholesalers, and tour operators.
Australian Hotels and Hospitality Association (AHHA)
The AHHA represents hoteliers and the hospitality industry. The
AHHA offers a variety of services including advice on legislative,
regulatory, industrial, legal, economic and commercial issues. The
AHHA's Accommodation division represents Melbourne's major hotels.
Australian Tourism Export Council (ATEC)
ATEC is the national peak industry organisation which represents
inbound tourism operators and suppliers including inbound tour operators,
accommodation providers, attractions, airlines, cruise lines, transport
and entertainment. ATEC lobbies government, provides marketing benefits
and business advice, conducts workshops and facilitates the development
of strong commercial relationships with distribution networks. ATEC
was previously the Inbound Tour Operators' Association.
Bed and Breakfast Council of Victoria (BBCV)
The BBCV is the key industry organisation working on behalf
of Bed and Breakfast operators in Victoria. BBCV is affiliated with
the Australian Bed and Breakfast Council.
Bus Association Victoria Incorporated (BAV)
Bus Association Victoria Incorporated's core activities are industry
representation and industry development on behalf of the bus and
coach operators of Victoria.
Camping Association of Victoria (CAV)
The CAV provides information, resources, services and training to
users, organisations and campsite operators. While the CAV covers
all camping opportunities across Victoria, the focus is on group
camping in built facilities.
Caravan Trades and Industry Association (CTIA)
The CTIA is the peak body for the caravanning and camping industry.
CTIA works to raise the awareness and image of the caravanning and
camping industry and to provide leadership and coordination to the
industry.
Country Victoria Tourism Council (CVTC)
CVTC is the peak organisation representing local and regional tourism
associations throughout country Victoria. The organisation's mission
is to provide leadership, communication and marketing services to
develop a professional and sustainable regional tourism industry.
In addition to its role as a representative voice for regional
tourism, CVTC is a service provider for a number of initiatives
on behalf of Tourism Victoria. These include the ongoing development
of visitor information centres, the implementation of tourism signing
programs, increasing local government awareness of and support for
tourism, administering the RCMP for 11 of the 13 campaign regions,
supporting the campaign committees in the development of their marketing
plans and funding applications, coordinating a Victorian presence
at selected trade and consumer shows, and developing and promoting
appropriate regional events.
Cultural Tourism Industry Group (CTIG)
The Cultural Tourism Industry Group is the key industry group representing
cultural tourism operators, attractions and businesses.
Ecotourism Association of Australia (EAA)
EAA is the peak national body for ecotourism accommodation, tour
and attraction operators, tourism planners, protected area managers,
academics and students, tourism, environmental, interpretation and
training consultants; and local and regional tourism associations.
The EAA's mission is to grow, consolidate and promote ecotourism
and market the principles of sustainability to the whole tourism
industry.
Farm and Country Tourism Victoria Incorporated (FACTV)
FACTV is the key industry organisation representing host farms,
farm tourism operators, and the broader accommodation sector throughout
Country Victoria. Affiliated with Australian Farm and Country Tourism.
Hotel, Motel and Accommodation Association of Victoria (HMAAV)
HMAA is the State's peak body representing all accommodation sectors
of the industry, including providers of hotel, motel, motor inn
and apartment accommodation.
(Licensed) Clubs Victoria Incorporated (CV)
Clubs Victoria is the industry association representing the interests
of licensed clubs in Victoria.
Meetings Industry Association of Australia (MIAA)
The MIAA is a national body with members throughout Australia and
Asia/Pacific region. Members of MIAA work in areas such as conference/event
management, meetings planners working for associations, corporations
and government, conference venues, hotels, attractions, audio visual/staging
and conference suppliers.
Melbourne Convention and Visitors Bureau Ltd (MCVB)
MCVB is the peak organisation in Melbourne charged with increasing
visitation and optimising the economic benefit for Melbourne from
local, national and international meetings, incentives, conventions
and exhibitions, or Business Events. MCVB is responsible for uncovering
potential business leads, collating the official bid and encouraging
decision-makers to hold the business event in Melbourne. With the
assistance and cooperation of the Melbourne Exhibition and Convention
Centre, the MCVB jointly funds two specialist international representatives
in North America and Europe. MCVB is partially funded by Tourism
Victoria with support from the private sector through membership
and user-pays participation in marketing activities.
The MCVB has relinquished its regional tourism role to the newly
formed Destination Melbourne Inc. to enable it to focus on its core
business events role.
Melbourne Exhibition and Convention Centre (MCC)
Operates the Melbourne Convention Centre and the Melbourne Exhibition
Centre. The MECC works cooperatively with the Melbourne Convention
and Visitors Bureau on international convention business, and sources
exhibition business internationally, nationally and locally.
Museums Australia Inc., Victoria (MA)
As the peak body for the museum industry, Museums Australia (Victoria)
aims to facilitate the exchange of information and ideas in ways
which affirm the value of museums, stimulate debate about principles
and standards and inform and inspire their staff, volunteers and
supporters.
National Tourism Industry Alliance
NTIA is in its formative stages as an alliance of peak industry
bodies in each state. The need for such an alliance was recognised
following the demise of the Tourism Council Australia.
Professional Tour Guides Association of Australia (PTGAA)
The PTGA represents tour guides in Victoria, focusing on professional
development and business networking for its members.
Regional Victoria Conference Group (RVCG)
RVCG is an industry funded membership based organisation of conference
venues and affiliate service providers created to cooperatively
promote regional conference opportunities, support members and lobby
government. CVTC provides the secretariat for this group.
Restaurant and Caterers Association of Victoria (RCAV)
With an emphasis on promoting excellence within the hospitality
industry, Restaurant and Catering Victoria represents restaurants,
cafes, bars, reception centres, catering businesses, nightclubs
and food service related businesses throughout metropolitan and
regional Victoria. The RCAV also provides networking opportunities
and lobbies government on issues relevant to the industry.
Tourism Accreditation Board of Victoria (TABV)
The TABV oversees the progressive development and implementation
of accreditation and quality assurance programs. The Board has been
independently structured with secretariat services provided by Tourism
Training Victoria. TABV approves and monitors the continuous improvement
of programs submitted by industry associations, ensures compliance
with national guidelines and promotes tourism accreditation to the
tourism industry and the consumer.
Tourism Task Force (TTF)
TTF is a national, apolitical lobby group representing the chief
executives of the major corporations and institutions in Australia's
tourism and transport industries.
Tourism Training Victoria (TTV)
Tourism Training Victoria (TTV) is the operating name of the Tourism
and Hospitality Industry Training Board of Victoria Inc. TTV provides
advice on industry training needs, establishes training standards
consistent with national guidelines, co-ordinates the development
and implementation of new initiatives, develops training resources,
provides advice to organisations to improve industry based training
and promotes career opportunities to new entrants.
Victorian Accommodation Alliance (VAA)
VAA provides a shared secretariat for the Hotel, Motel and Accommodation
Association of Victoria, the Bed and Breakfast Council of Victoria
and Farm and Country Tourism Victoria.
Victorian Backpackers Operators Association (VBOA)
VBOA is the key organisation representing tourism operators in the
Victorian backpacker industry.
Victorian Caravan Parks Association (VCPA)
The VCPA also represents caravan parks in Victoria. The VCPA aims
to provide a range of services to its members, whilst aiding in
the development and promotion of the caravan park industry in Victoria.
Victorian Employers Chamber of Commerce and Industry (VECCI)
VECCI's core activities are lobbying, commercial activities and
the promotion of membership services. VECCI works to improve the
environment for Victorian businesses, achieving broad success in
taxation and regulation reform.
Victorian Major Events Company (VMEC)
VMEC actively targets and attracts events that can provide substantial
economic impact and/or international profile for Melbourne and Victoria.
It monitors all major international events and conducts feasibility
studies on those which warrant further investigation.
Victorian Tourism Industry Group (VTIC)
The peak industry organisation in Victoria representing the member
sector associations and supported by the Victorian Employers Chamber
of Commerce and Industry. VTIC represents the industry to government,
other business sectors and the media on State significant issues.
VTIC is the leadership voice for the industry.
Victorian Tourism Operators Association
The Victorian Tourism Operators Association (VTOA) is the key industry
association representing tour operators, attractions and other tourism
businesses in the state. VTOA aims to contribute to the growth,
profitability and professionalism of member enterprises through
member benefits and services, professional development opportunities,
advice to individual members and advocacy to government and industry
on issues which impact upon member business development and commercial
viability.
On behalf of Tourism Victoria, VTOA is also supporting the formation
and ongoing development of an Aboriginal Tourism Association in
Victoria, handling of tourism business enquiries through the implementation
of the Industry Advisory Services Program, developing a publication
to advise industry on pricing structures, assisting in the development
of an effective adventure tourism industry in Victoria through the
implementation of the Adventure Tourism Action Plan 2002-2004, and
providing regular advice to Tourism Victoria on industry trends
and issues.
Victorian Wineries Tourism Council (VWTC)
The VWTC is a ministerial appointed advisory committee providing
advice to the Minister, Tourism Victoria and the industry on the
development of food and wine tourism.
State Government
Department of Innovation, Industry and Regional Development.
(DIIRD)
DIIRD is the State Government department with primary responsibility
for economic development including regional economies and communities,
developing industry and encouraging investment, developing Victoria's
information and technology capabilities, and managing major infrastructure.
Department of Tourism, Sport and the Commonwealth Games (DTSCG)
DTSCG is responsible for promoting domestic and international tourism,
and enhancing the opportunities presented by sport and recreation
generally with a specific focus on the Commonwealth Games. Tourism
Victoria operates as a statutory authority and business unit of
the department and is well placed to integrate tourism into the
State Government business and economic agenda. Other business units
are Sport and Recreation Victoria and Commonwealth Games.
Department of Natural Resources and Environment (NRE)
NRE is responsible for strategic direction, policy and integrated
management of Victoria's total public land estate, amounting to
some 34% of the State. It provides direct management for recreation
and tourism in State forest and coordinates the activities of other
land managers such as Parks Victoria and Committees of Management.
NRE also supports management of the Alpine Resorts and the work
of the Alpine Resorts Coordinating Council.
Parks Victoria
Parks Victoria is the single largest tourism manager in the State
with responsibility for the management and provision of facilities
and services for Victoria's 36 national parks, as well as wilderness,
state and regional parks, marine and coastal parks, thousands of
reserves, hundreds of heritage properties and historic places and
Melbourne's metropolitan parks. It is also responsible for visitor
management of Port Phillip and Westernport Bays and the Lower Yarra,
Maribyrnong and Patterson Rivers. These areas combined attract in
excess of 36 million visits each year, contributing over $1 billion
to the State's economy.
Department of Infrastructure (DOI)
DOI has several areas of responsibility which impact on tourism.
These include improving public transport and road systems, implementing
community capacity building strategies in rural areas, contributing
to the delivery of sustainable and liveable communities and liaising
with local government.
Arts Victoria
A division of the Department of Premier and Cabinet, Arts Victoria
is responsible for the implementation of the State Government's
arts policy Making Victoria the Cultural Centre of Australia. The
policy seeks to develop a vibrant and dynamic arts industry, and
position Victoria as the cultural capital of Australia.
Global Tourism Organisations
Pacific Asia Travel Association (PATA)
PATA is the recognised authority on Pacific Asia travel and tourism.
PATA provides marketing, research and educational opportunities
to a membership of government tourist offices, airlines, hotels,
travel agencies, tour operators and related companies. PATA's mission
is to enhance the growth, value and quality of Pacific Asia travel
and tourism for the benefit of its membership.
World Tourism Organisation (WTO)
With its headquarters in Madrid, Spain, WTO is an inter-governmental
body entrusted by the United Nations towards the promotion and development
of tourism. It serves as a global forum for tourism policy issues
and a practical source of tourism know-how.
WTO's membership includes 139 countries and territories and more
than 350 affiliate members representing local government, tourism
associations and private sector companies, including airlines, hotel
groups and tour operators.
Through tourism, WTO aims to stimulate economic growth and job
creation, provide incentives for protecting the environment and
heritage of destinations, and promote peace and understanding among
all the nations of the world.
World Travel and Tourism Council (WTTC)
WTTC is the global business leaders' forum for travel and tourism.
Its members are chief executives from all sectors of industry, including
accommodation, catering, entertainment, recreation, transportation
and other travel-related services.
Founded in April 1990, WTTC policies are set and implemented by
a Member Executive Committee, a president and a small staff in London,
with representative offices in North and South America, Asia/Pacific
and Europe.
